Marc Andreessen was a cofounder of Netscape and now a CEO of Ning. He is also known as an excellent writer. The following is his recent blog post.
The Psychology of Entrepreneurial Misjudgment, part 1: Biases 1-6
Based on Charlie Munger's work, Andreesen explains how important incentive schemes are. Human beings are not computers. They are driven by emotion not by logic. Therefore, we have to think carefully how to work on his or her emotion to get a preferable response.
Andreesen is a greater writer, I think. But as far as this blog post is concerned, it is too long for me to read them all. Sign. My English reading speed lags far behind that of my Japanese, which is my native speaking language. I wish I could read faster.