Thursday, July 19, 2007
Do you know UNIQLOCK?
Time has never passed so entertaining...!
Uniqlock is presented by a Japanese apparel company "Uniqlo". Uniqlo offers affordable and fashionable selection of clothes mainly targeted for young people. There are hundreds of outlets in Japan. I don't know how many outside Japan, though.
Uniqlock is so cool. The design, music, girls and their dance are all good. This web promotion is outstanding in terms of several aspects:
1. The movie itself has such high quality.
2. The clock is addictive. It retains people's attention for a long time.
3. The dancers wear Uniqlo's selling clothes. The movie serves as an ad for those clothes.
4. Global promotion. Since the movie has no language barrier, Uniqlo has made Enlgish explanation available for this blog part so that people can put it on their own website across the world.
I was really impressed by the great talent of those who created this creative and promotion. The producer is such a great guy. Good job, Uniqlo!